Sustainable Marketing/ESG Marketing Services

 

Increasingly, sustainability and environmental, social and governance (ESG) criteria are top of mind as potential investors, stakeholders and employees look into a corporation as a future partner. In response, major corporations are doing more than ever to highlight their continuing commitment to social responsibility, employee health and safety, and community engagement and education.

As our sustainability and ESG marketing team works to grow oil and gas companies, we aim to position them as leaders, as innovators and as passionate contributors to the communities in which they conduct business.

Our Work in Global Reporting and Sustainable Marketing

We’ve partnered with various clients in the oil and gas sector to convey their sustainability efforts, ESG best practices, and corporate generosity through global and G4 reporting initiatives. 

In 2014 we collaborated with Schlumberger to launch its first Global Stewardship Report and have continued this annual partnership to showcase the company’s environmental performance, community initiatives and recognition for its education, sustainability and innovation endeavors. The 90-page report visually represents a year’s worth of Schlumberger’s HSE statistics, environmental impact data, employee training details, revenue numbers and charitable contribution totals.

Our deliverables address sustainability challenges in the energy sector such as:

  • Lower-carbon energy development
  • Renewable energy sources
  • Growing energy demands
  • Energy efficiency
  • Government relationships
  • Community and stakeholder engagement
  • Global economic and social development
  • Asset integrity
  • Payment transparency and lobbying
  • Environmental protection
  • Climate protection
  • Human rights
  • Health and safety
  • Security
  • Local community growth

Our Strategy for Global Reporting, Sustainable Marketing and Brand Affinity Campaigns

 

With decades of expertise in oil and gas and an intimate understanding of changing economies, regulations and public perception, we listen to your goals and set key performance indicators for your reporting document or collateral. We craft a design and messaging to capture your audience’s attention, elevate your brand and spotlight your achievements.

For clients looking to increase brand affinity, we’ll craft a strategic plan to reach your target audience, convey your core messaging and meet your communication and marketing goals. With memorable campaigns, continual metric monitoring and re-optimization for peak performance, we’ll get your brand seen -- and your values conveyed -- to the people you most want to reach.

Our Deliverables

Your company makes an impact — showcase it. HexaGroup creates stunning visual graphics, reports, videos and web pages to highlight your organization’s results at a glance. While you may have plenty of data and facts to share, we want to transform your numbers into a compelling visual story designed for whichever medium you select — print, digital or video. 

Why Make Your Sustainability/ESG Data Visual? 

  • The brain processes visual information 60,000 times faster than it decodes text. 
  • When people hear information, they remember about 10 percent three days later. However, when paired with a related image, people retained about 65 percent three days later. 
  • Infographics can increase web traffic by up to 12 percent. 
  • Articles with images get 94 percent more viewers.

Why HexaGroup for ESG Marketing?

At HexaGroup, we combine decades of experience in oil and gas with award-winning marketing and communication skills. We’re telling the story of the oil industry in new ways, using new media. 

Your company makes an impact on the community. Partner with HexaGroup’s sustainable marketing strategy team to ensure your endeavors receive the public and media attention they deserve.