Hexa-BBN-Logo-Header Marketing Performance. Period.
  • Services
    • B2B Marketing Strategy
      • Marketing Automation Consultants
      • Account-Based Marketing
      • Marketing Research and Analysis
      • Clustaar Keyword Analysis
      • Marketing and Communications Planning
      • Branding Services
      • Fractional CMO Services
    • Digital Marketing Services
      • Inbound Marketing
      • SEO
      • PPC Advertising
      • Social Media
    • Digital Content Marketing
      • Content Development
      • 3D Animation
      • Motion Graphics
      • Print Collateral and Graphic Design
      • Video Production
    • Web Development Services
      • Information Design
      • UI/UX Development
      • Technical Implementation
      • Website Governance
      • Search Engine Marketing
      • Kentico
      • Enterprise Content Management
  • Expertise
    • Key Areas of Expertise
      • Green Marketing
      • Outsourced Marketing Services
      • Oil & Gas Experience
      • Energy Transition
      • Sustainability & ESG Marketing
      • New Energy
      • Industrial & Manufacturing
      • Legal & Financial
      • Medical
      • SaaS
  • Portfolio
  • About
    • About
      • BBN International
      • The Team
      • News
      • Blog
      • Grant A Starr Foundation
      • Career
  • Contact
  • Call Us
  • Blog
  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
  • Youtube
Call Us
About

HexaGroup brings the best balance of marketing and communications strategy, creative, analytics, tactical and technology expertise to clients worldwide.

About Us

Get a glimpse into our environment with HexaHumor. Each video entertained clients and offered a unique opportunity for team building.

Services

HexaGroup is an award-winning digital agency that engages audiences, solves business problems and capitalizes on opportunities using our passion for technology and ability to produce great content.

The Elevator Pitch

Prepare to be entertained as you come along for the ride! You’ll get a good sense of our services and the exceptional creativity we craft into every project.

Expertise

HexaGroup brings the best balance of marketing and communications strategy, creative, analytics, tactical and technology expertise to clients worldwide.

About Us

Get a glimpse into our environment with HexaHumor. Each video entertained clients and offered a unique opportunity for team building.

Website Frank's International

Download PDF
Visit WEBSITE

SUMMARY

HexaGroup helped Frank's International achieve a high-quality, responsive website that repositioned the brand as a solutions-driven company. 

Background

Frank’s International has been a trusted name in tubular and oil and gas services since 1938. However, the brand’s online presence did little to reflect its expertise or innovation. Its website was dated, difficult to navigate, not responsive for mobile and offered a poor user experience. But most importantly, the website positioned Frank’s International as a product- and tech-driven company, overlooking the powerful solutions it delivers for its customers.

Objectives and Challenges

With Frank’s International, our core goals involved overcoming two core challenges: achieving a highly functioning, responsive, user-friendly website and using that website as an opportunity to reposition the brand as solutions-driven.

Solution

Website development is HexaGroup’s hallmark. We implemented our proven process to give Frank’s International a website that delivered a high-quality experience and clearly communicated the brand’s expertise. 

  1. Clustaar™ Analysis 
  2. Strategy 
  3. Growth-Driven Website
  4. Proven Performance

After developing a website navigation and messaging approach that reflected the brand’s new positioning, HexaGroup began the website development process. Our website team included designers, UX specialists, copywriters, marketing technologists, analytics experts and programmers/developers, all working together to deliver a website that fires on all cylinders. 

HexaGroup provided robust reporting on the Frank’s International website performance at every stage to ensure we surpassed quality benchmarks such as load speed, SEO optimization, technical optimization and responsiveness. 

Results 

The Frank’s International website is a fully responsive, user-friendly foundation for the brand’s online presence. By aligning function, design and content behind the brand’s new message, HexaGroup gave the company a high-performing website with the flexibility to grow as it continues to expand its global footprint.  

  • Website traffic grew by 76.98%
  • New users increased by 111.05%
  • Organic traffic on mobile devices increased by 36.60%

Read our full-length Frank’s International case study for more on how HexaGroup can help your brand secure the high-quality website that you and your customers deserve.

Proven Methodology. Amplified Results.

At HexaGroup, performance is in our DNA. We’ve spent the last two decades honing a six-step marketing methodology that balances proven best practices with each client’s unique objectives. Armed with in-depth knowledge of the energy, technology and professional service sectors, our team hits the ground running to achieve your KPIs.

© 2025 Copyright Hexagroup.  All Rights Reserved. Privacy Policy.

Your Trusted Partner for Digital Marketing Excellence in Houston.
Let Us Elevate Your Brand Today!

platinum-badge
Hexa-BBN-Logo-Footer

3411 Mt. Vernon
Houston, TX 77006
(+1)  713.528.2134

info@hexagroup.com

© 2020 Copyright Hexagroup. All Rights Reserved.