How a KPI-driven agency helped an energy industry leader strengthen its brand and establish a lead-generation engine—all while reducing its marketing spend by 35%
G2 Integrated Solutions (G2-IS) is a consulting and technology services firm with a strong reputation for helping the pipeline industry enhance its asset performance.
Through the course of multiple mergers and acquisitions, G2-IS’ marketing efforts had become disjointed. Team members were located across several states, and the company’s product offering had grown to more than 80 services. Its marketing strategy wasn’t meeting the expectations of the new board.
To resolve these issues, the CEO enlisted HexaGroup as its in-house marketing team. We identified five clear goals for our work together:
HexaGroup worked hand in hand with G2-IS to establish a framework that overcame the typical challenges of an “outsourced” marketing team. G2-IS maintained a Marketing Director and a Marketing Specialist. HexaGroup’s team took the reins of strategy, marketing, design and production. We assigned one of our team members to work from the G2-IS office and established monthly meetings with the company’s leadership.
Then, we began implementing our proven marketing methodology.
With HexaGroup acting as G2-IS’ marketing department, the company was able to consolidate its current marketing team—reducing overhead and re-allocating budget to activities that drove revenue. Our strategy reduced G2-IS’ marketing spend by 35%.
Other key results:
Read our full-length G2-IS case study for more on how an outsourced marketing team can help your brand reduce, spend and enhance results.
At HexaGroup, performance is in our DNA. We’ve spent the last two decades honing a six-step marketing methodology that balances proven best practices with each client’s unique objectives. Armed with in-depth knowledge of the energy, technology and professional service sectors, our team hits the ground running to achieve your KPIs.