Enhancing Trade Show Marketing Strategy at OTC 2015

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It’s that time of the year again. The annual Offshore Technology Conference is returning to NRG Park in Houston, TX, from May 4 to 7, 2015. Featuring thousands of exhibits from companies from around the world, OTC provides great networking opportunities and collaboration with the minds behind the next technological advancements in offshore fields of drilling, exploration, production, and environmental protection.

But with more than 2,700 exhibitors, how do you make your company stand out from the rest at OTC 2015? How do you enhance your trade show marketing strategy?

To achieve your trade show objectives, it’s essxential to make an impact and attract interest. When it comes to your booth, innovative technology in the form of interactive displays, 3D content, and staging are all tools to help you get noticed, as well as:

  • Enhance your engagement with attendees
  • Improve lead collection
  • Provide consistent, easily-accessible collateral


Go Interactive: Trade Show Displays

Trade show technology trends run wild at oil and gas conferences like OTC 2015 as hundreds of exhibitors are vying for visitors' attention. Not all attendees are going to stop and listen to a salesman deliver a full presentation. Many want the ability to interact with information, the freedom to choose what type of information they receive, and the option to have that information conveniently delivered to them for further review. Not surprisingly, the keyword at trade shows today is "engagement", as exhibitors are looking for intriguing, effective ways to increase visitor exposure to products, services, and sales messages.

To bring engaging digital marketing to booths, HexaGroup has developed an innovative solution for interactive trade show displays. The Chameleon platform, a paperless information and delivery solution, is incredibly flexible and gives exhibitors the power to present their product and service offerings in countless ways. Part CMS, part data library, part interactive touchscreen, and part presentation engine, Chameleon is a fundamentally strong platform to showcase your company at oil industry trade shows.

Get Multidimensional: 3D Content

Booth visitors absorb information in different ways – some want to interact with it, while others want to see it with their own eyes. Digital animation allows for the immediate conveying of information and realistic portrayal of abstract concepts and processes that can't be seen any where but the field. While oil and gas content can be complex, 3D animation can simplify it for a mass audience with true-to-life demonstrations of products and services. It also allows exhibitors to immediately catch the eye of those passing by trade show booths as videos play out on devices like multi-panel displays and large LCD touchscreens.

But when you are surrounded by thousands of industry professionals, it must be done well to be effective. An unparalleled resource for oil and gas content, our team of subject matter experts thoroughly understands downstream, midstream, and upstream oil and gas processes, workflows, and operations. Our 3D animation library is one of the largest of oil and gas models in the Southern United States and our expertise covers a multitude of clients across all sectors from around the world.


You Got the Look: Booth Staging 

With the right technology and content in place, merging the two with proper staging measures is critical to your trade show marketing strategy. In a competitive world, appearance matters and ensuring that the look and feel of your booth is reflective of your brand and quality of your product offering is essential.

As experts in trade show staging in the oil and gas industry, with 80% of our displays being created specifically for that industry, we understand the importance of event visualization. From lighting to audio, visual design must compliment your sales message, properly showcase products, and attract prospective booth visitors. Our trade show staging for OTC 2015 are interactive and custom built to meet your specific needs. We implement visuals such as LED video walls, as well as interactive smart displays that allow users to interact with your company in ways never seen before.


Last year, more than 100,000 people showed up to OTC Houston to view the latest and greatest in offshore technology. With numbers like those, it's safe to say that exhibitors have their work cut out for them when it comes to being seen and heard by the right people.


Looking to enhance your trade show booth with interactive displays, 3D content, or staging solutions?

Discover our trade show marketing solutions.


Topics: oil and gas, 3D animation, energy, tradeshow